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K-beauty for beginners

You don't need ten steps. These are the five that really matter.

The routine, step by step

1

Cleanse

Start with clean skin. An oil or balm dissolves sunscreen and make-up, a mild gel then removes the last traces.

2

Tone

A toner rebalances the skin and prepares it for what comes next. Apply to skin that is still damp.

3

Treat

This is where the work happens: hydration, calming or an active ingredient. Build up new actives slowly.

4

Seal

A cream seals in all the previous layers, so the moisture stays in your skin.

5

Protect

Always the last step during the day: SPF 50+. Without it, the rest of your routine only does half its job.

Rather a set than separate steps?

In our bundles the steps are already matched, with a discount on the whole set. Handy if you're just starting and don't want to puzzle over which products go together.

View the bundles

Beginner questions

1. Do I really need ten products?

No. The famous ten-step routine is a collection of options, not a rule. Cleansing, hydrating and sun protection are the basics; add the rest when your skin asks for it.

2. In what order do I apply everything?

From thin to thick. Watery products first, oily products and creams after, and during the day always sunscreen last.

3. How quickly will I see results?

You usually feel the hydration within a few days. Changes in texture, tone or marks take four to eight weeks of consistent use.

4. Can I combine several active ingredients?

Alternate instead of stacking. Retinal and acids on different evenings, vitamin C in the morning. Introduce one new product at a time.

5. What if my skin reacts?

Stop the newest product, go back to cleansing, a simple cream and sun protection, and build up again after a week. If it persists, see a skin therapist or dermatologist.

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